H.C. Research into possible advertisement platforms

Maxumi Magazine:

• Maxumi is an online music magazine based in Brighton England that focuses generally on the dance/ house and drum and bass scene.
• "We take pride in the quality of the content, aiming to be a little more sophisticated then (than) other publishings, whilst keeping the tongue firmly in cheek." - From Maxumi.co.uk.
• "Maxumi also seeks to push forward the talented underground scene, and works with several high profile pr agencies to publish exclusive reviews, feature’s and more."
• Given the ethos and target market of the magazine, this platform would be suitable to advertise our track from, allowing it to stand out against the mass of material within this genre.
• The fact that Maxumi is also a digital based media is a strategic advantage for advertisement, as the dance genre is dominated by online download charts and other associated advertisement methods available through the interactivity of web 2.0 such as cookies.