H.C. Contribution to Pitch

My contributions to the pitch were as follows;

• Audience research: I was responsible for creating the slides concerning the response we got from our target audience, having completed a survey using the viral site 'SurveyMonkey'. The main themes that we collected to include in our response was that young people are generally represented negatively and that our video should be used to challenge that. This also led me to pursue a focus group to get more in depth answers, which helped to shape our concept.
• Treatment: The concept of this part of the presentation was to deliver the general run down for our concept and the representation we aim to create. We switched focus quite late on in the development of our concept opting to have a greater narrative direction than originally planned. My job was then to explain how our narrative will evolve seeing our main characters start off in busy London streets and then taking inspiration and moving on to create this charitable event.
• Cast: I created the slide explaining our cast selection in Tom and Jack, justified by the fact that they suit the typical dance genre characteristics.
• Editing: Conveying our editing techniques was an important part of the pitch as, in our research we found that visual effect was a key stylistic effect in the dance genre. Specific stylistic shots such as slow motions/speeding up, rewinding, colour grading and split screens are all implemented to enhance the visuals on screen and actually provide an entertainment spectacle, sustaining the audience's interest and adding to the sense of repeatability.
• Difficulties: My final task in the pitch was to assess the difficulties we face in this production. These included risk assessments and organising a large cast using social media. A unique challenge to us that was raised in feedback was how to protect the filming equipment when carrying out the paint war shots, something which we will consider when planning ahead.