J.R. Script for Pitch

SCRIPT FOR PITCH

 

3. Existing Products

- After establishing what genre and track we wanted to use, we then looked into existing music videos, identifying what their key characteristics are and how they conform to the genre they fulfil. Music videos like ‘Count on Me’ – by Chase and Status and ‘I Need Air’ - Magnetic Man showed a more compilation style of music video, showing this upbeat image dance music represents. Bright vibrant colour schemes, and urban night settings are also a common aspect which we have identified in existing music videos. And finally, another feature we have identified is that this genre is youth dominated, therefore this has led to us representing youth as the main theme in our music video.

6. Concept Development

-  After our treatment was written we have decided to break up our production into 5 main parts; Establishing Shot, Faces, Narratives, Compilation and Ending.

Establishing shots – locations (TEXT)

Faces – Paint representing the diversity of youth culture

Narratives – Me and Tom going about then organising this event introduction of others

Compilation – Compilation of scenery, people and messing about

Ending – scenery, after paint fight/general scenery – Fade out (possible text for charity organisation)

7. Division of Song

- Then in more detail we have split up the track according to the beat of the song, showing what will happen when. However this is prone to adjustments and will probably be developed in more detail in our storyboarding of the music video.

8. Location Recce

- As we are conforming to a compilation style of music video we have many different locations, however our main location will be London. Brick Lane, Camden and Southbank our three main locations that we plan to shoot at, as they conform to youth culture shown through street art for example.

Brick Lane – Old clothing shops, cd / record store and street art

Camden – Market, Stalls and Culture

South Bank – Street Art, Skate Park

15. Draft Video

- This video was constructed to act as a visual aid for our music video. Its consists of existing music videos, like ‘You & Me’ - Disclosure and ‘All I See’ – Bondax, which should show you what we want to produce in our own music video.